Beyond Bias: Human Centered Design

Human-centered design (HCD) is increasingly being applied in global health programs, but its application varies widely across projects, and its documentation is limited. With an aim to expand the knowledge base, the Beyond Bias project has documented, in a three-part series, its experience using HCD in a multidisciplinary approach to develop effective, scalable adolescent and youth sexual and reproductive health interventions. The briefs cover programmatic challenges and opportunities, outline salient ideas and concepts that were generated and tested, share key insights on provider bias, and present the finalized intervention design.

The Beyond Bias project seeks to ensure that young people between 15 and 24 years of age have access to empathetic, non-judgmental, quality counseling and provision of a full range of contraceptive methods, regardless of their marital status or parity. By bringing together providers and the young people they serve, Beyond Bias works to design and test scalable solutions that address provider bias and improve contraceptive counseling and services. Led by Pathfinder International, Beyond Bias partners include Camber Collective, YLabs, and the Behavioral Economics in Reproductive Health Initiative (BERI). Beyond Bias is active in Pakistan, Tanzania, and Burkina Faso, with funding from the Bill & Melinda Gates Foundation (BMGF). Beyond Bias is innovative in its multidisciplinary approach, which brings together experts in adolescent and youth sexual and reproductive health (AYSRH), social and behavior change communication, human-centered design (HCD), behavioral economics, and segmentation analysis. These complementary approaches enable a nuanced understanding of the drivers, manifestations, and outcomes of provider bias and inform tailored interventions to address that bias.

HCD Part 1 : Executive Summary

HCD Part 2 : Application

HCD Part 3 : Solutions